Everyone should aspire to give themselves a chance, to take that next big step towards their goals
A Seed iS PlaNteD…
We used to sit at a desk, dreaming up how we could channel our creativity into something meaningful. We wanted to directly support small heart-led business owners, helping them share what they do with pride, purpose, and soul.
A few years later, our dream took root. We travelled across the UK and Europe in our self-built van, working remotely and immersing ourselves in the freedom of creative self-employment. Those years gave us clarity about the kind of work we’re meant to be doing: soulful digital design for soul-led humans.
We built our business from the back of a self-converted campervan, co-working in forests, laybys, cafés, and coastal towns. It was a time of freedom, learning, and trust.
That chapter helped us build a foundation that still supports our work today. one that centres flexibility, balance, and connection with what really matters.
A bit about us
Arla began her creative journey like most artists through colour, painting, and imagination.
Throughout her school journey, she began experimenting with styles, textures, patterns, and different concepts of design.
Having a rather unconventional upbringing within a school structured upon Buddhist traditions she developed different values and aspirations and was always encouraged to follow these and be herself no matter what.
“When I was finally given the opportunity to pursue a passion of my choice full-time, I decided to study performance art at university.”
The broad subject allowed her to spread her metaphorical wings and begin to really let her creativity run wild. .
"“I focused on how colours, textures and other aesthetics can affect our moods and thoughts. This culminated in my final degree show being a sensory installation designed to take the user through a journey of relaxation, meditation, and reflection. I learnt how distinct aspects of creation can subconsciously influence people in numerous ways, and this subject always fascinated me.”
Josie had a rather different start to life, she grew up in an urban jungle where most people had conventional aspirations and she didn’t see much opportunity or excitement around her.
By the time she reached secondary school she felt drawn to art and movement. She played sports and was extremely active but also loved to sit and draw or paint for hours.
She pursued both her passions but found that the schooling environment was too regimented and restrictive for her. She wanted to be creative, but free to pursue the areas of art that she wanted rather than following a syllabus, this unfortunately, led to her abandoning the idea of a creative career.
After building herself a successful career in travel, where she learnt an array of useful skills and enjoyed her role, she still couldn’t picture her future working that same job until retirement and only living for two days a week.
She explored many different ideas and opportunities but none of them felt quite right until she landed upon digital design and coding.
“I love solving problems, I have tried my hand at management and systems development, but there is nothing like designing a website from start to finish and then fixing all those little bugs with custom coding. I call it coding ‘computer magic’ and knowing I am providing such value to our client whilst doing something I actually enjoy is priceless This business has given us the freedom to live life again, working remotely has always been a dream of mine, and helping others to do the same is just an incredible feeling”
“We didn’t just build a business. we built a life rooted in creativity, freedom and purpose. And from here, we continue to grow.”
Rooted in Purpose, Growing with Intention
After years of movement and growth on the road, we’ve now put down roots in the North East of England and have created a calm, grounded base where our creativity can flourish.
From our home studio (shared with one very curious cat and a campervan always ready for the next adventure), we continue to support soulful business owners across the UK and beyond.
Whether you’re just starting out or refining what you’ve built, we’re here to co-create branding and websites that feel like you.
